Brochure Tips

The Power of Brochures

The International Association of Professional Brochure Distributor’s research shows that brochures are the #1 visitor source of information in-market. Conducted by Professor Ian Cross, Director at the Center for Marketing Technology, Bentley University in Massachusetts, their 2010 study also shows that 76% of travelers picked up a brochure from a brochure rack during their trip.

Additionally, 69% of travelers use the brochure rack as their primary source for information during their trip. Professor Cross’ results show that – “While we see the impact of the Internet and electronic media hastening the decline of traditional mass media vehicles such as television, newspapers and radio, the use of printed tourist brochures is flourishing.” For more survey results, click below.

DOWNLOAD: Full Survey Results, Survey Printout

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